The IronDog Chronicles

Choice Words from Bret Dougherty

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Entries Tagged as 'Media'

Silver 23/25

February 12th, 2010 · No Comments

Where did time go?…
We have gone 25 years since the launch of the Air Jordan, and we watched the brand grow from a underdog wonder to a branding behemoth.  The fact is that despite Mike’s retirement for the past seven years, we’re still mesmerized by the ‘win’ image that the brand represents.
How powerful is the […]

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Tags: Branding · Urban Culture · Media · Brand Jordan · Nike · Marketing · Footwear Industry · Basketball · Sports Marketing · Advertising

Volume Down: Packer Gone

July 14th, 2008 · 1 Comment

For a lot of Carolina fans, the wish has been granted…
College basketball announcer, Billy Packer was ousted by CBS on Monday. In my book, CBS’s dismissal of Packer is dismal for college basketball. What’s more disappointing is that the large majority of Packer’s detractors were Tar Heel fans.
Like him or hate him, […]

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Tags: Media · Basketball · Ball Postings

End of the Mass Appeal

May 19th, 2008 · No Comments

This is a tough one to accept…I adored this magazine.
When I first started writing and blogging, I wanted to pen an article for this magazine, and I was able to interview Cey Adams for the 42nd issue of Mass Appeal. With that said, I can’t think of a magazine that was as hip on […]

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Tags: Media · Urban Culture