I’ve been wondering whatever happened to the ‘YaoWorld’ takeover…
Yes, the marketing takeover of China and the American marketing strategy that was going to place surrounding Houston Rockets center, Yao Ming, fizzled over the past couple of years.
After reading Brook Larmer’s, “Operation Yao”, the strategy to launch the brand of Yao Ming seemed to be set […]
Entries Tagged as 'Marketing'
Big Man Marketing
October 3rd, 2007 · No Comments
Tags: Marketing · Sports Marketing · Footwear Industry · Advertising
