The IronDog Chronicles

Here’s to the blogging sneakerheads getting their due…
With sneaker blogs falling under the mainstream publishing umbrellas of late, marketers are reaching out to sneaker bloggers and other urban culture aficionadoes to push wares and other products for influence and sway.  Good to see that the marketing trade rags are preaching to the massess that bloggers […]

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Here’s a thumbs-up for solid ad-work from the three stripes…

This blogga has been a fan of emphasizing the messages and insights surrounding the concept of ‘team’ in basketball marketing campaigns which is why I’m giving a thumbs-up for Adidas’s new ‘Brotherhood’ campaign.  Check out the new campaigns here from AdidasBasketball.com.
I’m not just saying this because […]

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People are on their toes…
I received a couple of emails and comments from the Vibram barefoot running post listed below.
Well, here’s more information on the barefoot craze from the famed ‘Roving Runner’ of the NYTimes.  Check out the article and video here from NYTimes writer, Brian Fidelman.
Fidelman interviewed Christopher McDougall, the insightful author of […]

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Bringing it barefoot…Zola Budd style…
I knew that Vibram, the famous Italian manufacturer of sole shad picked up speed with the promotion of barefoot running over the past two years with their Vibram Five Finger shoes.
The five finger shoes have been flying high with a lot of buzz with funky footwear heads, runners, and people who […]

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Here’s a one-two punch for you on recommended boxing reads…
While we’re growing long-in-the-teeth for the great rivalries of the ’80s to return to the ring, I picked up George Kimball’s ‘Four Kings: Leonard, Hearns, Hagler, Duran, and the Last Great Era of Boxing.’ 

Ray Leonard, Marvin Hagler, Thomas Hearns, and Roberto Duran are among the major […]

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